Ars Technica reports that the seven-year-old Nvidia Shield TV streaming device family has undergone a fresh round of price adjustments. The entry-level standard SKU is being discontinued, leaving only an upgraded Pro version whose price rises from the previous $199 to $299, a roughly $100 increase. Nvidia has officially attributed the move to sustained cost pressure on DRAM driven by surging AI chip demand.
The price hike highlights how the supply chain shockwaves from AI infrastructure demand are now reaching consumer electronics. With the memory footprint of AI training and inference continuing to expand, capacity and pricing pressure on DRAM and NAND is starting to transmit into the consumer device market, putting even entry-level products under substantive cost-side strain.
Editor: GoodInfo Global News Team