The Devil Wears Prada 2 Debuts at $77M
According to ABC News, the highly anticipated sequel The Devil Wears Prada 2 grossed $77 million in its opening weekend, easily topping the North American box office.
The film continues the story of the 2006 classic, with the original cast returning to strong audience response. Nearly two decades after the original, the sequel leveraged both nostalgia and a fresh storyline to draw massive crowds to theaters.
The New York Times also covered the design process behind seven iconic looks in the film, revealing how fashion elements serve as a driving force in the narrative.
The original Devil Wears Prada was widely acclaimed and became a classic in the fashion film genre. The sequel success demonstrates that quality intellectual property still holds tremendous pulling power in today market.