Google has unveiled the Fitbit Air — a screenless health tracking device that directly competes with Whoop and other premium fitness trackers. The device abandons the traditional smartwatch display design to focus on core health monitoring capabilities.
The Fitbit Air features a lightweight design that feels like a regular band but incorporates Google’s latest sensor technology. It continuously monitors heart rate, blood oxygen, sleep quality, stress levels, and other key health metrics, delivering detailed health analysis through a companion smartphone app.
Google says the screenless design isn’t a compromise — it’s about making the device more focused on health tracking. Screens often distract users, while a screenless design paired with AI-driven health recommendations delivers a more immersive health experience.
This launch marks Google’s further expansion in the wearable health device market. As the health tech market grows rapidly, the Fitbit Air aims to carve out a differentiated position between Whoop and Apple Watch.