Advertising

Coinbase Engineer Warns AI Agents Could End Internet Advertising Coinbase engineer Erik Reppel warned Wednesday that the rise of AI agents could fundamentally disrupt the internet’s advertising-driven business model. Reppel, creator of the x402 protocol, noted that the current web economy depends heavily on advertising revenue generated from human users. When AI agents browse the web, search for information, and make purchasing decisions on behalf of users, the traditional ad display and click model becomes irrelevant. “AI agents bypass the entire advertising ecosystem,” he said. ...

Elon Musk’s X began rolling out a completely rebuilt AI-powered advertising platform on Thursday, aiming to attract advertisers back with more precise targeting and modernized retrieval and ranking systems.