On April 30, 2026, TechCrunch reported that OpenAI’s ChatGPT Images 2.0 feature has gained unexpectedly strong traction among users in India, while adoption in other global markets remains in its early stages.

Creative Surge Among Indian Users

Indian users are enthusiastically embracing ChatGPT Images 2.0 for creative and personalized visual generation. From AI avatars to cinematic portraits, Indian users have shown remarkable enthusiasm for the feature.

This phenomenon reflects the strong demand for AI creative tools in the Indian market. As one of the world’s largest internet markets with over 800 million users, India represents a vast audience seeking convenient ways to create personalized visual content.

Contrast with Other Markets

By contrast, ChatGPT Images 2.0 has seen slower adoption rates in other markets. TechCrunch’s analysis suggests this may be related to differences in user attitudes toward AI image generation tools, competitive landscape dynamics, and localization strategies in various regions.

Nevertheless, given the scale and vibrancy of the Indian market, ChatGPT Images 2.0’s success in the region may signal broad prospects for AI image generation tools in emerging markets.

OpenAI’s AI Product Strategy

ChatGPT Images 2.0 is part of OpenAI’s ongoing expansion of its multimodal capabilities. As the quality of AI-generated images continues to improve and application scenarios grow increasingly diverse, the feature is expected to gain wider adoption globally.

Source: TechCrunch - ChatGPT Images 2.0 is a hit in India, but not a big winner elsewhere, yet