"A Skydance Corp.": David Ellison Puts His Stamp on Warner Bros
After completing the acquisition of Warner Bros. Discovery, new CEO David Ellison launches an internal rebrand toward ‘Skydance Corp.’, ending the historic Warner Bros. era. The rebrand marks both the definitive end of a nearly century-old era in Hollywood and the entry of American content industry into a ’technology-driven’ phase, affecting global content procurement markets and creative independence.