Ferrari officially unveiled its first fully electric vehicle, the Luce, marking the Italian automaker’s entry into the EV era. However, the market reaction was negative — shares fell approximately 7% on the day of the announcement.

Details

The Luce is Ferrari’s first production car without any internal combustion engine, featuring a dual-motor all-wheel-drive system. The company claims a range of over 400 km and a 0-100 km/h time under 3 seconds, maintaining Ferrari’s performance heritage.

Analysts attribute the stock decline to concerns over pricing strategy and whether electrification could dilute Ferrari’s brand premium built on internal combustion engine craftsmanship. Some traditional Ferrari buyers remain skeptical of the EV transition.

However, several analysts view the selloff as emotional. With major global markets accelerating ICE vehicle bans, Ferrari’s EV transition is inevitable. The Luce’s success will shape Ferrari’s market positioning for the next decade.

Key Data

• Model: Ferrari Luce (first full EV)
• Powertrain: Dual-motor AWD
• Range: 400+ km
• Stock reaction: -7%