Apple officially launched the iPhone 18 series in multiple major markets worldwide on September 18, with long lines once again appearing at Apple retail stores in core cities including mainland China, Hong Kong, Tokyo, Singapore, New York, and London. Hardware and software upgrades including the new processor, camera system, and battery life are the central focus of consumer attention.

Event Details

According to Fox Business, the global rollout of the iPhone 18 series covers Apple’s main retail channels across the world. Flagship Apple stores in multiple cities saw significant queues on launch day, with some locations seeing notable crowds several hours before the doors opened. Apple’s official online stores in several markets also experienced surging traffic.

From a product perspective, the iPhone 18 lineup highlights multiple hardware and software upgrades, including a new-generation processor, an improved camera system, and longer battery life. Market analysts had previously forecast that this new generation would extend Apple’s leadership in the large-screen high-end smartphone market and have a significant impact on the global high-end smartphone competitive landscape.

Apple did not release specific sales figures on launch day, but retail feedback from multiple markets indicates that initial inventory sold out relatively quickly at flagship stores in several key cities. This reflects both Apple’s strong appeal among global consumers and means that the early supply chain will face a relatively tight test.

Editor: GoodInfo Global News Desk