John Ternus

Apple’s upcoming annual product launch event will be hosted by newly installed chief executive John Ternus, with the headline product being Apple’s first foldable iPhone, priced around USD 2,000 and aimed at the premium segment. The event marks Ternus’s first major product unveiling since becoming CEO and Apple’s first move into foldable smartphones since the original iPhone debut in 2007. The launch is widely viewed as a full reshaping of the global premium smartphone market and a strategic push to defend Apple’s leadership at the very top of the market.

Apple reports Q1 2026 revenue of $111 billion, up 17% year-over-year, with China sales surging 28%. Cook calls iPhone 17 the ‘most popular launch in Apple’s history’ as he prepares to hand over the CEO role to John Ternus in September.

Bloomberg exclusively reports that departing CEO Tim Cook has left successor John Ternus with a development pipeline spanning 10 major new product categories, including AR/VR, smart home, and AI hardware, potentially signaling Apple’s largest product launch cycle ever.

Tim Cook officially steps down as Apple CEO, succeeded by hardware chief John Ternus, marking the beginning of a new ‘product guy’ era for the tech giant.