[Brief] Salesforce to Acquire Braze for About $5.7 Billion in Cash
Salesforce announced on October 20 a definitive agreement to acquire customer-engagement and marketing-automation platform Braze for $47.50 per share in an all-cash transaction valued at roughly $5.7 billion. Braze shares rose about 51% on the news while Salesforce slipped roughly 3%, reflecting investor views that the premium is justified but integration and cash outflow are real costs.