According to Bloomberg, Apple is exploring a major redesign of Apple Watch. Sources reveal that a circular case design may return, aiming to make Apple Watch better at being a traditional watch. This move shows Apple is rethinking the smartwatch’s product positioning, seeking balance between smart features and traditional watch aesthetics.

Background

Since its 2015 launch, Apple Watch has used a square case design, contrasting sharply with traditional round watches. Apple’s consideration of returning to circular design may aim to attract more traditional watch users while improving fashion appeal and wearing comfort.

Broader Perspective

This design shift reflects the maturation of the smart wearable device market and changing user needs. Early smartwatches emphasized tech appeal and differentiation, but as markets saturate, users focus more on aesthetic value and wearing experience. If Apple successfully combines circular design with smart features, it may redefine smartwatch form factors and drive industry-wide design innovation.

Multiple Perspectives

Supportive View: Circular design better fits traditional watch aesthetics, helping expand the user base.

Skeptical Voices: Concerned that changing the iconic design may lose existing user identification.

Editor: GoodInfo Global News Team