The significance of this turn lies less in the product itself than in a public revision of Apple’s own product philosophy. Once a touchscreen notebook stops being an oddity and becomes a category standard, Apple has chosen to use a launch event to redefine sixteen years of judgement in its own favour.
Core Summary Apple officially launched the iPhone 18 series in multiple major markets worldwide on September 18, with long lines once again appearing at Apple retail stores in core cities including mainland China, Hong Kong, Tokyo, Singapore, New York, and London. Hardware and software upgrades including the new processor, camera system, and battery life are the central focus of consumer attention. Event Details According to Fox Business, the global rollout of the iPhone 18 series covers Apple’s main retail channels across the world. Flagship Apple stores in multiple cities saw significant queues on launch day, with some locations seeing notable crowds several hours before the doors opened. Apple’s official online stores in several markets also experienced surging traffic. ...
Apple has made its biggest change to the iPhone release cadence in seven years at new CEO John Ternus’ first major product showcase.